BSA 2010 Marketing

I recently came across this video on a mailing list and I thought I would share it. The content of the video is interesting but is done by BSA and takes the "company line" approach. It does brefily talk about a cool virtual tool that BSA provides councils to get marketing materials that they simple tweak online and then send to the printers. Also seems BSA is going to provide councils with a simple hosting solution based around a CMS which for you non techies stands for Content Managment System. This just simply means they log onto the site, and manage the site through a series of graphical tools rather then having to do any of the coding themselves.

I look forward to your thoughts in the below comments area.